Local SEO: Why does it matter?

Local SEO: Why does it matter?

Local SEO: Why does it matter?

Posted On August 16, 2022

Local SEO: What is it and how can it help you grow your business?

Do you know what the Google 3-pack is? If not, you’re likely missing out on a lot of business.

The Google 3-pack is a listing that appears at the top of search engine results pages (SERPs) and includes the most relevant businesses for the given keyword or phrase. For your business to appear in this coveted spot, you need to optimize your website and Google Business Profile for local SEO. In this blog post, we will discuss what the Google 3-pack is and how you can make sure your business appears in it!

See who Google is listing now?

Step one is to see who Google list’s when someone searches for what you do.

  1. Go to Google.com.
  2. Enter the best search term to describe what it is you do or what is the problem you solve. (Don’t enter the name of your business when doing this search. The goal is to see Google’s results when someone searches for “what you do” and not specifically for you by name.) Such as searching for “website designer.”
  3. View the Google 3-Pack results.
Local results for website designer in Google 3-pack

 Why is getting your business listed in the Google 3-Pack important?

Making sure your business is listed in the Google 3-pack is important because it can help you:

  • Get more website visitors.
  • Generate more leads.
  • Improve your brand awareness and reputation.

So how do you ensure your business appears in the Google local pack?

Helpful tips to get you listed.

Here are some tips:

  • Make sure your NAP (name, address, phone number) is consistent across all platforms. This includes your website, social media profiles, and directories.
  • Optimize your Google Business Profile by adding photos, a description, categories, services, etc.
  • Encourage customers to leave reviews on your Google Business Profile (and other platforms like Yelp). Positive reviews will help improve your ranking in the local pack.
  • Make sure your website is optimized for your local area, such as having your city or community on the home page, plus display the zip code.

StoryWorks Local SEO

Local SEO results showing lots of 1 green rankingsAt StoryWorks, our Local SEO services will do all of the above, plus we help you take your business to the next level. Our process is simple:

  1. We identify the search terms your ideal customers use when searching for you.
  2. We find the businesses that are listed in the Google 3-Pack for those search terms.
  3. Now that we know what Google looks for when it comes to those search terms, we can reverse engineer the SEO of the companies listed and apply it to your business.

The end result is that your Local SEO begins to grow.

Your business starts to appear in the Google local pack for more and more search terms.

You get more website visitors, generate more leads, and improve your brand awareness and reputation!

Schedule a Call today to learn more about how our Local SEO services can help your business grow!

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