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Arrow Academy Of Music

Custom Storybrand Website

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Arrow Academy Of Music One-Liner

Searching for beginning music lessons that fit your busy schedule and your child’s needs can be overwhelming. Arrow Academy’s online group lessons meet both requirements and help you to unlock the benefits that music literacy provides for your child.

 

Goals

Create an online experience to promote the group piano lessons offered by Arrow Academy for both their in-person classes and to establish a new market for online group lessons. 

Create a sales funnel for parents who are wanting their child to learn to play the piano, and share the benefits of group lessons to grow their customer base.

The Problem

Arrow Academy Of Music, like many businesses during the Covid-19 pandemic of 2020 found themselves needing to pivot their in-person lessons to discovering success and an untapped market in offering group piano lessons online. To fully engage and capture this new audience Arrow Aacademy contacted StoryWorks to clarify their message and re-think their offering.

The Solution

Using the Storybrand marketing framework we were able to identify and define the needs and thoughts of their ideal clients and then develop a workable keyword strategy, website wireframe and build a custom website to meet their needs. Including two lead generating pdf’s and an automated email campaign.

The Results

Arrow Academy now has a beautiful website, built with a solid SEO strategy and clear message as a foundation, that clearly explains their offering and how they can benefit their clients to grow their online customer base allowing them to teach more children the gift of music.

Arrow Academy Full Screen Grab

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