Laurel Marketing & Events
The Fresh Start Plan
Arrive, Relax and Enjoy Your Next Event.
Clarify Their Message.
Develop website and create online presence.
Create a full sales funnel using social media, website, lead magnet and email campaign, plus SEO strategy.
Lori at Laurel Events needed a website that would help attract new visitors and help gather quality leads for events in the Des Moines area.
How we solved it
First we set out to clarify her marketing message by creating her Storybrand Brandsctip and creating her one-liner. Once we had that in place we could then wireframe her website out to verify that her marketing message was going to do what she needed it to do.
Then taking her Website Wireframe, we were able to build her an affordable website using “The Fresh Start Plan” built with the “Event” Divi Child Theme from Elegant Themes. This simple Storybrand website provides a great way for her to share her business with new customers.
Now that her website is complete we have started the process of opimizing her website and implementing a comptetitive SEO strategy to beat her local business competition.
When creating her brandscript to determine her message, one of the main obstacles that rose to the top for anyone who was trying to plan an event on their own, is the amount of details that are required and how that can lead to stress and worry. By hiring Laurel Events, the customer can get back to dreaming about their event and not be burdened with the stress of planning.
Owner, Laurel Events
“Through asking a series of really great questions, Tim was able to get to the heart of my event planning business and explain why I love helping people plan their best event. I highly recommend Tim for your business if you are need of a great website! “