Storybrand Website Wireframe Example

Make sure you marketing message works, before you spend money building a website.


“It’s the words we use that are going to sell whatever it is you do.” – Donald Miller


The last thing you want to do when building a website is to spend a lot of money on a great looking website that only confuses your customers.

The Grunt Test

Within the first 10 seconds of landing on your website, you need to tell your visitors who you are, how you can help them, how what you offer is going to make their life better, and how they can get it. In ten seconds.

If you’re website is confusing; it won’t work. If your website is cluttered; it won’t work.


Have you identified your customers story? You can do that hereStorybrand Online Message Tool


StoryWorks creates website that are built using a Storybrand website structure to provide your business a website that has been intentionally laid in in a way to invite your ideal customers into a story.

The website wireframe does this by breaking down all of the necessary elements needed to effectively tell a story and that is easy for visitors to understand and invites them into that story.

Think about it like this:

Your website is the front door to your business.

If you wouldn’t put a bunch of random items in your front yard, why would you do that to your website?

A website wireframe is a helpful tool because it allows you to get an idea of how you want your website to look before investing a lot of time and money into building it.

It’s easy to get caught up in the details of how you want your website to look, but at the end of the day, what matters most is that it’s easy for your visitors to understand and navigate.

When you use a website wireframe, you can map out exactly where you want each element to go and how you want it to look. This way, when it comes time to actually build your website, you have a clear plan to follow and you’re less likely to make any costly mistakes.

If you’re not sure where to start, there are plenty of website wireframe templates available online or you can use the FREE website wireframe tool that I offer on this page.

Now let’s talk about website content…

Speak To The Hero Of The Story – Your Customer.

First is the Hero Section. This is the “above the fold” section of your website that your visitors will see first.

The headline in the hero section should be clear and concise and explain what you do in a way that is easy for your visitors to understand.

Your website’s headline is not about you, it’s about your visitors and what they need.

The Value Stack

With a Storybrand Website the next section directly under the Hero section is called “The Value Stack.” The value stack is used to very quickly spell out the top three benefits your future customer can expect when doing business with you. Benefits such as “Save Money” or “Save Time” or “Have Less Hassle.” The better the value offered the more buy-in your potential customer will have.

What is at stake?

Next is the “What’s at Stake” section. For this section you want to reinforce the problem that your customer is trying to solve and tell them what will be at stake in their lives if the choose not to take action, or if they might go to a competitors. This section emphasises the need all of us have in knowing someone understand the problem we are trying to solve. Your customer won’t be willing to trust you, unless they have confidence that you understand the problem they have.

Speak to your customers story.

From this point and below you can use a selection of various sections to best tell your customers Story. I’ll list the sections here, and if you would like more detailed descriptions of each section I invite you to download the Website Wireframe offered on this page.

Additional sections include:

  • The Value Propostiion Section
  • The Guide Section
  • The Plan Section
  • The Call To Action and Secondary Call To Action.
  • The Pricing Section
  • The Services Offered Section.
  • The Failure Section
  • The Junk Drawer

I hope you enjoy using this website wireframe to help you build a website that will help grow your business.

If you have any questions I invite you to Schedule A Call and I’d be happy to help.



Download This FREE Website Wireframe Template

This simple wireframe document will help you create the Storybrand website you’ve read about.

Marketing Made Simple

By Don Miller & Dr. J.J. Peterson

A wireframe is a long piece of paper (or digital page) that includes the text in a rough-draft drawing of what the website might look like.

The wireframe is going to allow you to review the site and perhaps even get feedback before you spend hard-earned money creating a permanant site.

Remember, words on a website sell products. It’s great if the site is beautiful, but without the right words, the site won’t sell anything.

Settle on a the right words by creating a wireframe that works. Get it all down on paper before you design that site and you’ll thank me. The last thing you want to do is create and re-create a website a thousand times through a process of trial and error.

I applaud you for trying to do it on your own, but if you find yourself struggling and could use the help of a Certified Storybrand Guide, please Schedule A Call. I’d love to help!

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