A wireframe is a long piece of paper (or digital page) that includes the text in a rough-draft drawing of what the website might look like.
The wireframe is going to allow you to review the site and perhaps even get feedback before you spend hard-earned money creating a permanant site.
Remember, words on a website sell products. It’s great if the site is beautiful, but without the right words, the site won’t sell anything.
Settle on a the right words by creating a wireframe that works. Get it all down on paper before you design that site and you’ll thank me. The last thing you want to do is create and re-create a website a thousand times through a process of trial and error.