Thinking about hiring a Storybrand Certified Guide?
As a small business owner, marketing your own business is challenging.
You’re constantly having to create new content, design attractive visuals, and find ways to stand out in a sea of other businesses. And on top of that, you have to ensure that your message is clear and concise. That’s where a Storybrand Certified Guide comes
Trained To Clarify Your Message
A Storybrand Guide has been trained to see through the confusion and help you determine the most straightforward message to share with your customers. Using the Storybrand framework (SB7) created by Donald Miller, a Certified Guide will help you create a simple and easy-to-understand brand story.
Your customer is the hero.
Written from the perspective of your customer, the hero of your story, the Storybrand Framework helps you tell their story. Positioning you and your business as a helpful guide. The one who has already dealt with the customer’s problem and has risen above it with a solution.
You are the guide.
As the guide, it allows you to tell future customers what’s at stake if they don’t hire you. What will success look like if they do? While providing a simple plan for them to follow and a clear call to action so they know exactly what steps to take to experience success.
The problem of being too close.
Sounds simple enough, right? But the reality is, when it comes to marketing your own business, it is difficult because you are too close. You know all the ins and outs, which can make it difficult to see the forest for the trees, so to speak. This is where a Certified Storybrand Guide comes in to help you focus and simplify your message so that your customers can understand what you do and why they need you.
Hiring a Storybrand Certified Guide
If you want to streamline your marketing and connect with your customers deeper, consider hiring a Storybrand Certified Guide. It could be the best decision you ever make for your business.
Three Things To Consider
Here are three things to consider when looking to hire a Storybrand guide.
- All Guides have been certified, but they are not all the same. All guides are different and have different skills and abilities. There are web designers, writers, SEO specialists, and more, so you’ll want to consider what you need before looking for a guide.
- Know the size of your project. The next thing you’ll want to consider is the size of your project. A guide can help with anything from naming your business, designing your website, and writing copy for your brochures. But if you have a large project, you may want to ask if they can handle and complete your project before starting.
- Know your budget. Finally, you’ll want to consider what you can afford. Guides range in price depending on their experience and the scope of your project. But also remember that hiring a guide can save you time and money in the long run by helping you focus your message and connect with your customers on a deeper level.
Transform your marketing.
Here at StoryWorks.marketing, we specialize in helping small businesses transform their existing website into what Donald Miller calls a “sales machine.” If you are interested in learning more about how we can help you simplify your marketing and connect with your customers, contact us today for a free consultation.