So what exactly is a Storybrand Website and how will it help me?
First, consider this, every year small businesses all over the world spend thousands and thousands of dollars on beautiful websites that simply don’t work. It might look great, but if your website doesn’t generate sales, you might as well just have a painting of your home page made and hang it in your office.
The Three Stages Of Relationship
A Storybrand website has been designed to help move your potential customers through the three stages of a relationship that make up the customer’s journey.
Curiosity –> Enlightenment –> Commitment.
Curiosity – A Storybrand website will capture the curiosity of a customer in relation to the problem they are experiencing and begin to wonder how your product or service is going to help them survive and make their life better.
Enlightenment – This is where they begin to trust you as the guide and as someone who can solve their problem and help them survive.
Commitment – This is the point when the potential customer is asked to take some risk and either hire you or purchase your product.
It’s the words we use that sell.
The first stage of developing a Storybrand Website is to determine the right words to use. Words that will clearly communicate exactly what you do, and motivate your potential customers to become engaged in your solution.
1. Determine Your Clear Message.
At StoryWorks.Marketing we do this with our Discovery Sessions. During a one, two or three 90-minute sessions we will discuss your business and exactly what you to begin to develop your Storybrand Marketing Brandscript. Once your brandscript has been defined we can then develop your Website Wireframe.
2. Develop Your Website Wireframe.
Before you get wrapped up into the images and colors used for your website, it’s important to use the most effective words to sell what you do. A website wireframe allows you to build out a design framework for your website and focus on the exact words you will need to use to sell whatever it is you do.
Although there is a tremendous amount of phycology plus the skill of telling a great story that goes into a Storybrand website, in it’s simplest form there nine sections, each with a specific purpose, that is used to create a website that moves customers through the relationship journey and converts them into paying customers.
The Nine Sections Of A Storybrand Website Are:
- The Header
- The Stakes
- The Value Proposition
- The Guide
- The Plan
- The Explanatory Paragraph
- The Video (Optional)
- Price Choices (Optional)
- The Junk Drawer
Using some, or all of these sections combined to communicate is what makes a Storybrand Website unique to other business websites.
3. Build Your Storybrand Website.
Now that you have defined your clear message, and then taken those words to design your website wireframe, you can now take that wireframe to any website designer and have your website built. (Although it’s true that any designer “could” build your website, we still believe it’s important and less stress for you if you have a Certified Storybrand Guide build your website. They have already gone through the training and fully understand why your wireframe has been designed the way it is. They can then take your wireframe and create your website quicker and more effective.)
Here at Storyworks we offer multiple website plans to fit any size project and budget and would love to help you build the website you need to grow your business. For more information Schedule A Call and speak with Tim Yates, Certified Storybrand Guide to get started.
The StoryWorks Guarantee
Building a Storybrand Website for your business is guaranteed to increase attracting new customers and then convert those visitors into paying customers.
Want to learn more? Well guess what! You’re in luck.
You can now purchase “Marketing Made Simple: A Step By Step Guide For Any Business” by Don Miller and Dr. J.J. Peterson and read step by step instructions on how to develop a Storybrand Website, as well as a complete sales funnel to grow your business.
And as always we at Storyworks are here to help you in any way we can. We’d love to speak with you!